CRAIN’S 2021 Notable Chicago Real Estate Award
Historically, this award has always been given to the best performing realtors in Chicago. And with the pandemic and its ripple effects throughout the Chicago real estate sector, this year’s award carries far more significance than we’ve seen in recent years.
The pandemic had drastic effects on the Chicago real estate sector and for a moment, the sector faced significant uncertainties. Many realtors struggled to effectively support their clients in the face of lockdowns and traditional real estate viewings suddenly becoming a taboo of some sort.
Chicago realtor, Crystal Tran and some of the real estate’s best professionals rose to these new challenges. By leveraging technology, innovation, and vast resourcefulness, they helped clients navigate the post-pandemic real estate market in Chicago.
How Chicago’s best realtors helped clients navigate uncertainties in unfamiliar terrains
Crystal Tran, who’s also a broker with the Berkshire Hathaway HomeServices Chicago, led one of Chicago’s best real estate teams through the pandemic, overseeing a widespread adoption of digital technology, helping clients browse Chicago property listings, conducting virtual showings, and closing real estate deals, all while socially distancing from the comfort of their homes.
The team doubled up its social media marketing strategy, creating targeted advertising on Facebook, Instagram, as well as on Google. This helped skyrocket online lead flow even in the pandemic. With fewer face-to-face interactions, virtual and pre-recorded tours came in handy. Consequently, this helped the team finish 2020 as one of their strongest years yet.
A history of success in Chicago real estate
“Considering all the changes we’ve had to deal with recently, I feel very proud and honored to be receiving this award, Crystal said in a statement after clinching a spot on the coveted Crain’s Notable Real Estate Brokers awards “I’m privileged to work with some of the best real estate professionals in Chicago. These guys are the cream of the crop and without this formidable team behind me, I couldn’t have done this!”
Crystal is not new to awards and recognitions. Before this recent accolade from Crain’s Chicago Business, she’s been the recipient of several others, most recently winning the Five Star Professional’s 2020 Five Star Real Estate Agents, award two years in a row. She was also nominated in the recent edition of the Chicago Top Agent Magazine’s Who’s Who.
This is the hallmark of a career dedicated to helping others. With the assistance of Crystal Tran and the HuntChicago team, many Chicagoans have found their dream homes. And not only this, but their contributions have also helped the city strengthened its economy. This level of commitment to excellence and client satisfaction in the real estate sector is truly inspiring. Truly, the team is deserving of this award, considering their continued efforts to further building our city.
Full list of winners of the Crain’s 2021 Notable Real Estate Brokers can be found here on the agency’s website.