Success starts with a robust marketing plan and execution. We use advance real estate technology to give you a competitive edge and get your home in front of the buyers. View a sample of our 3D virtual tour by clicking on the photo. 3D virtual tour is a breakthrough real estate home selling tool. This is just one of the many ways we capture more buyers thus getting your home SOLD.
The below marketing plan will provide a step by step instruction of my marketing plan. Compare our profitable, money saving marketing plan to any competitor. Our dedication is to create a smooth and effortless transaction to selling your home. Work with a professional real estate agent who can get your home seen and sold for top dollar.
PRICING YOUR HOME FOR SALE
Review current appraisal, if available.
Present CMA results to seller, including comparables, solds, current listings and expireds.
Offer pricing strategy based on professional judgment and interpretation of current market conditions.
Discuss goals with seller to market effectively.
Give seller an overview of current market conditions and projections.
Research all comparable currently listed properties.
Research sales activity for past 6 months from MLS and public records databases.
Research “Average Days on Market” for this property of this type, price range and location.
Download and review property tax roll information.
Prepare “Comparable Market Analysis” (CMA) to establish fair market value.
HOME HISTORY AND FACTS
Prepare MLS Profile Sheet — agent is responsible for “quality control” and accuracy of listing data.
Review current title information.
Research property’s ownership and deed type.
Check assumability of loan(s) and any special requirements.
Measure overall square footage.
Measure interior room sizes.
Research property’s public record information for lot size and dimensions.
Research and verify legal description.
Research property’s land use coding and deed restrictions.
Research property’s current use and zoning.
Verify legal names of owner(s) in county’s public property records.
Confirm lot size via owner’s copy of certified survey, if available.
Prepare detailed list of property amenities and assess market impact.
Order copy of Homeowner Association bylaws, if applicable.
Identify Home Owner Association manager, if applicable.
Verify Home Owner Association fees with manager: mandatory or optional and current annual fee.
Research electricity availability and supplier’s name and phone number.
Calculate average utility usage from last 12 months of bills.
Research and verify city sewer/septic tank system.
Water system: calculate average water fees or rates from last 12 months of bills.
Well water: confirm well status, depth and output from well report, if applicable.
Natural gas: research/verify availability and supplier’s name and phone number.
Verify security system, current term of service and whether owned or leased.
Verify if seller has transferable Termite Bond.
Ascertain need for lead-based paint, Radon, Mold disclosures.
Obtain copy of subdivision plat/complex lay-out, if applicable.
Perform exterior “Curb Appeal Assessment” of subject property.
Compile and assemble formal file on property.
Confirm current public schools.
Prepare detailed list of property’s “Inclusions and Conveyances with Sale.”
Send “Vacancy Checklist” to seller if property is vacant.
Explain benefits of home owner warranty to seller.
Assist sellers with completion and submission of home owner warranty application.
When received, place home owner warranty in property file for conveyance at time of sale, if applicable.
Review listing appointment checklist to ensure that all steps and actions have been completed.
Prepare showing instructions for buyers’ agents and agree on showing time window with seller.
Assist seller with completion of Seller’s Disclosure form.
PREPARING HOME FOR SALE
Have extra key made for lockbox.
Create Sellers calendar to establish Open House and Broker Tour schedule.
Arrange for installation of yard sign.
Review results of curb appeal assessment with seller and provide suggestions to improve salability.
Review results of interior décor assessment and suggest changes to shorten time on market.
Enter property data from profile sheet into MLS listing database.
Proofread MLS database listing for accuracy, including proper placement in mapping function.
Add property to company’s active listings list.
Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form.
Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography.
Provide staging tips (feng-shui) and reccomend improvement to further raise the value of your home.
Install “For Sale Sign” in front of property.
Enter Home into MLS Database.
Prepare property marketing brochure for seller’s review.
Arrange for printing or copying of supply of marketing brochures or fliers.
Upload listing to company and agent Internet site.
Advise network referral program of listing.
Provide marketing data to buyers coming through international relocation networks.
Provide marketing data to buyers coming from referral network.
Provide “Special Feature” cards for marketing.
Submit ads to company’s participating Internet real estate sites.
Price changes conveyed promptly to all Internet groups.
Reprint/supply brochures promptly, as needed.
Professional Property Marketing Photos (minimum 25 photos)