My Detailed Real Estate Marketing Plan
Success starts with a robust marketing plan and execution. We use advance real estate technology to give you a competitive edge and get your home in front of the buyers. View a sample of our 3D virtual tour by clicking on the photo. 3D virtual tour is a breakthrough real estate home selling tool. This is just one of the many ways we capture more buyers thus getting your home SOLD.
The below marketing plan will provide a step by step instruction of my marketing plan. Compare our profitable, money saving marketing plan to any competitor. Our dedication is to create a smooth and effortless transaction to selling your home. Work with a professional real estate agent who can get your home seen and sold for top dollar.
PRICING YOUR HOME FOR SALE
- Review current appraisal, if available.
- Present CMA results to seller, including comparables, solds, current listings and expireds.
- Offer pricing strategy based on professional judgment and interpretation of current market conditions.
- Discuss goals with seller to market effectively.
- Give seller an overview of current market conditions and projections.
- Research all comparable currently listed properties.
- Research sales activity for past 6 months from MLS and public records databases.
- Research “Average Days on Market” for this property of this type, price range and location.
- Download and review property tax roll information.
- Prepare “Comparable Market Analysis” (CMA) to establish fair market value.
HOME HISTORY AND FACTS
- Prepare MLS Profile Sheet — agent is responsible for “quality control” and accuracy of listing data.
- Review current title information.
- Research property’s ownership and deed type.
- Check assumability of loan(s) and any special requirements.
- Measure overall square footage.
- Measure interior room sizes.
- Research property’s public record information for lot size and dimensions.
- Research and verify legal description.
- Research property’s land use coding and deed restrictions.
- Research property’s current use and zoning.
- Verify legal names of owner(s) in county’s public property records.
- Confirm lot size via owner’s copy of certified survey, if available.
- Prepare detailed list of property amenities and assess market impact.
- Order copy of Homeowner Association bylaws, if applicable.
- Identify Home Owner Association manager, if applicable.
- Verify Home Owner Association fees with manager: mandatory or optional and current annual fee.
- Research electricity availability and supplier’s name and phone number.
- Calculate average utility usage from last 12 months of bills.
- Research and verify city sewer/septic tank system.
- Water system: calculate average water fees or rates from last 12 months of bills.
- Well water: confirm well status, depth and output from well report, if applicable.
- Natural gas: research/verify availability and supplier’s name and phone number.
- Verify security system, current term of service and whether owned or leased.
- Verify if seller has transferable Termite Bond.
- Ascertain need for lead-based paint, Radon, Mold disclosures.
- Obtain copy of subdivision plat/complex lay-out, if applicable.
- Perform exterior “Curb Appeal Assessment” of subject property.
- Compile and assemble formal file on property.
- Confirm current public schools.
- Prepare detailed list of property’s “Inclusions and Conveyances with Sale.”
- Send “Vacancy Checklist” to seller if property is vacant.
- Explain benefits of home owner warranty to seller.
- Assist sellers with completion and submission of home owner warranty application.
- When received, place home owner warranty in property file for conveyance at time of sale, if applicable.
- Review listing appointment checklist to ensure that all steps and actions have been completed.
- Prepare showing instructions for buyers’ agents and agree on showing time window with seller.
- Assist seller with completion of Seller’s Disclosure form.
PREPARING HOME FOR SALE
- Have extra key made for lockbox.
- Create Sellers calendar to establish Open House and Broker Tour schedule.
- Arrange for installation of yard sign.
- Review results of curb appeal assessment with seller and provide suggestions to improve salability.
- Review results of interior décor assessment and suggest changes to shorten time on market.
- Enter property data from profile sheet into MLS listing database.
- Proofread MLS database listing for accuracy, including proper placement in mapping function.
- Add property to company’s active listings list.
- Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form.
- Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography.
- Provide staging tips (feng-shui) and reccomend improvement to further raise the value of your home.
PERSONALIZED MARKETING
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- Install “For Sale Sign” in front of property.
- Enter Home into MLS Database.
- Prepare property marketing brochure for seller’s review.
- Arrange for printing or copying of supply of marketing brochures or fliers.
- Upload listing to company and agent Internet site.
- Advise network referral program of listing.
- Provide marketing data to buyers coming through international relocation networks.
- Provide marketing data to buyers coming from referral network.
- Provide “Special Feature” cards for marketing.
- Submit ads to company’s participating Internet real estate sites.
- Price changes conveyed promptly to all Internet groups.
- Reprint/supply brochures promptly, as needed.
- Professional Property Marketing Photos (minimum 25 photos)
- Personal Property Website (www.850ashlandave.com)
- Feature listing on homepage of personal website: (www.crystal-tran-real-estate.com, www.wilmette-homes-for-sale.com).
- Feature listing on Berkhsire Hathaway local website: www.KoenigRubloff.com.
- Feature listing on www.crystaltran1.com.
- Write blog submission on property & neighborhood amenities and include professional photos
- Create video tour.
- Create virtual picture slide tour.
- Optimize home on internet.
- Twitter submission (weekly).
- Facebook submission (weekly).
- Pinterest submission.
- Youtube submission.
- Feature home in local & city newspapers such as Wilmette Beacon, Winnetka Current, North Shore
- Expand text on Realtors.com,
- Over 100 real estate website submissions (KoenigRubloff, Realtor, Redfin, Zillow, Trulia, Yahoo, 18. Google, Hotpads, ect).
- Advertise Broker Tours and Open House on MLS and real estate websites.
- 2 Broker Tours (or agreement between Agent and Client, and when price is updated).
- 4 Open Houses (or agreement between Agent and Client, and when price is updated).
- Prepare mailing and contact list and send “Just Listed” postcards.
- Mail “Just listed” postcards to neighbors (1mile radius).
- E-mail new listing personal and corporate contact list.
- Create print and Internet ads with seller’s input.
- Distribute listing marketing flyers and brochure at Broker Tours and Open Houses.
- Professional sketched floor plan and 3-D virtual tour.
- QR (quick response) Smart Code.
- Place marketing brochures in all company agent mail boxes.
- Luxury Marketing (1.2 million and up) receive a customize plan. Each property receives a customized marketing plan.
WHILE HOME IS ON THE MARKET
- Coordinate showings with owners, tenants, and other Realtors®. Return all calls, weekends included.
- Live assistant will schedule all showings (rather than impersonal computer system).
- Accompany all showing appointments.
- Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.
- Feedback e-mails/faxes sent to buyers’ agents after showings.
- Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.
- Review weekly Market Study.
- Place regular weekly update calls to seller to discuss marketing and pricing position.
- Weekly email update of showings, open house, and inquiries. (every client receives custom optimized open market plan, inquire for more information).
- Weekly internet insight report (how many buyers looked at your property online)
- Instant Market update (New, Sold, and Contingent) in your area.
- Promptly enter price changes in MLS listing database.
RECEIVING OFFER
- Discuss possible buyer financing alternatives and options with seller.
- Obtain current mortgage loan(s) information: companies and loan account numbers.
- Verify current loan information with lender(s).
- Receive and review all offer to purchase contracts submitted by buyers or buyers’ agents.
- Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes.
- Counsel seller on offers. Explain merits and weakness of each component of each offer.
- Contact buyers’ agents to review buyer’s qualifications and discuss offer.
- Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible.
- Confirm buyer is pre-qualified by calling loan officer.
- Obtain pre-qualification letter on buyer from loan officer.
- Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.
- Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.
- Fax copies of contract and all addendums to closing Attorney or Title Company.
- When an Offer to Purchase Contract is accepted and signed by seller, deliver signed offer to buyer’s Agent.
- Record and promptly deposit buyer’s earnest money in escrow account.
- Disseminate “Under-Contract Showing Restrictions” as seller requests.
- Deliver copies of fully signed Offer to Purchase Contract to seller.
- Fax/deliver copies of Offer to Purchase Contract to selling agent.
- Fax copies of Offer to Purchase Contract to lender.
- Provide copies of signed Offer to Purchase Contract for office file.
- Advise seller in handling additional offers to purchase submitted between contracts and closing.
- Change status in MLS to “Sale Pending.”
- Review buyer’s credit report results — advise seller of worst and best case scenarios.
- Provide credit report information to seller if property will be seller-financed.
- Confirm verifications of deposit and buyer’s employment have been returned.
- Follow loan processing through to the underwriter.
- Collect and hold earnest money.
HOME INSPECTION
- Coordinate buyer’s professional home inspection with seller(s).
- Accompany home inspection to answer any questions that may arise.
- Review home inspector’s report.
- Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract.
- Ensure seller’s compliance with Home Inspection Clause requirements.
- Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs.
- Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.
THE APPRAISAL
- Schedule appraisal.
- Accompany Appraisal
- Provide comparable sales used in market pricing to appraiser.
- Follow up on appraisal.
- Assist seller in questioning appraisal report if it seems too low.
CLOSING PREPARATIONS AND DUTIES
- Contract is signed by all parties.
- Coordinate closing process with buyer’s agent and lender.
- Update closing forms and files.
- Ensure all parties have all forms and information needed to close the sale.
- Select location where closing will be held.
- Confirm closing date and time and notify all parties.
- Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining death certificates.
- Work with buyer’s agent in scheduling and conducting buyer’s final walk-thru prior to closing.
- Research all tax, HOA, utility and other applicable proration.
- Request final closing figures from closing agent (Attorney or Title Company).
- Receive and carefully review closing figures to ensure accuracy of preparation.
- Forward verified closing figures to buyer’s agent.
- Request copy of closing documents from closing agent.
- Confirm buyer and buyer’s agent has received title insurance commitment.
- Provide Home Owners Warranty for availability at closing.
- Reviews all closing documents carefully for errors.
- Forward closing documents to absentee seller, as requested.
- Review documents with closing agent (attorney).
- Provide earnest money deposit check from escrow account to closing agent.
- Coordinate this closing with seller’s next purchase and resolve any timing problems.
- Have a “no surprises” closing and present seller a net proceeds check at closing.
- Refer sellers to one of the best agents at their destination, if applicable.
- Change MLS listing status to Sold. Enter sale date and price, selling broker and agent’s ID numbers,
etc.
FOLLOW UP AFTER CLOSING
- Answer questions about filing claims with Home Owner Warranty Company, if requested.
- Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied.
- Respond to any follow-up calls and provide any additional information required from office files.
If you’re planning to sell your home, buy a home or relocate to the North Shore Chicago Real Estate Agent, call me for expert local help. Contact
