Real Estate Marketing Plan

My Detailed Real Estate Marketing Plan

Success starts with a robust marketing plan and execution. We use advance real estate technology to give you a competitive edge and get your home in front of the buyers. View a sample of our 3D virtual tour by clicking on the photo. 3D virtual tour is a breakthrough real estate home selling tool. This is just one of the many ways we capture more buyers thus getting your home SOLD.


The below marketing plan will provide a step by step instruction of my marketing plan. Compare our profitable, money saving marketing plan to any competitor. Our dedication is to create a smooth and effortless transaction to selling your home. Work with a professional real estate agent who can get your home seen and sold for top dollar.


  1. Review current appraisal, if available.
  2. Present CMA results to seller, including comparables, solds, current listings and expireds.
  3. Offer pricing strategy based on professional judgment and interpretation of current market conditions.
  4. Discuss goals with seller to market effectively.
  5. Give seller an overview of current market conditions and projections.
  6. Research all comparable currently listed properties.
  7. Research sales activity for past 6 months from MLS and public records databases.
  8. Research “Average Days on Market” for this property of this type, price range and location.
  9. Download and review property tax roll information.
  10. Prepare “Comparable Market Analysis” (CMA) to establish fair market value.


  1. Prepare MLS Profile Sheet — agent is responsible for “quality control” and accuracy of listing data.
  2. Review current title information.
  3. Research property’s ownership and deed type.
  4. Check assumability of loan(s) and any special requirements.
  5. Measure overall square footage.
  6. Measure interior room sizes.
  7. Research property’s public record information for lot size and dimensions.
  8. Research and verify legal description.
  9. Research property’s land use coding and deed restrictions.
  10. Research property’s current use and zoning.
  11. Verify legal names of owner(s) in county’s public property records.
  12. Confirm lot size via owner’s copy of certified survey, if available.
  13. Prepare detailed list of property amenities and assess market impact.
  14. Order copy of Homeowner Association bylaws, if applicable.
  15. Identify Home Owner Association manager, if applicable.
  16. Verify Home Owner Association fees with manager: mandatory or optional and current annual fee.
  17. Research electricity availability and supplier’s name and phone number.
  18. Calculate average utility usage from last 12 months of bills.
  19. Research and verify city sewer/septic tank system.
  20. Water system: calculate average water fees or rates from last 12 months of bills.
  21. Well water: confirm well status, depth and output from well report, if applicable.
  22. Natural gas: research/verify availability and supplier’s name and phone number.
  23. Verify security system, current term of service and whether owned or leased.
  24. Verify if seller has transferable Termite Bond.
  25. Ascertain need for lead-based paint, Radon, Mold disclosures.
  26. Obtain copy of subdivision plat/complex lay-out, if applicable.
  27. Perform exterior “Curb Appeal Assessment” of subject property.
  28. Compile and assemble formal file on property.
  29. Confirm current public schools.
  30. Prepare detailed list of property’s “Inclusions and Conveyances with Sale.”
  31. Send “Vacancy Checklist” to seller if property is vacant.
  32. Explain benefits of home owner warranty to seller.
  33. Assist sellers with completion and submission of home owner warranty application.
  34. When received, place home owner warranty in property file for conveyance at time of sale, if applicable.
  35. Review listing appointment checklist to ensure that all steps and actions have been completed.
  36. Prepare showing instructions for buyers’ agents and agree on showing time window with seller.
  37. Assist seller with completion of Seller’s Disclosure form.


  1. Have extra key made for lockbox.
  2. Create Sellers calendar to establish Open House and Broker Tour schedule.
  3. Arrange for installation of yard sign.
  4. Review results of curb appeal assessment with seller and provide suggestions to improve salability.
  5. Review results of interior décor assessment and suggest changes to shorten time on market.
  6. Enter property data from profile sheet into MLS listing database.
  7. Proofread MLS database listing for accuracy, including proper placement in mapping function.
  8. Add property to company’s active listings list.
  9. Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form.
  10. Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography.
  11. Provide staging tips (feng-shui) and reccomend improvement to further raise the value of your home.


    1. Install “For Sale Sign” in front of property.
    2. Enter Home into MLS Database.
    3. Prepare property marketing brochure for seller’s review.
    4. Arrange for printing or copying of supply of marketing brochures or fliers.
    5. Upload listing to company and agent Internet site.
    6. Advise network referral program of listing.
    7. Provide marketing data to buyers coming through international relocation networks.
    8. Provide marketing data to buyers coming from referral network.
    9. Provide “Special Feature” cards for marketing.
    10. Submit ads to company’s participating Internet real estate sites.
    11. Price changes conveyed promptly to all Internet groups.
    12. Reprint/supply brochures promptly, as needed.
    13. Professional Property Marketing Photos (minimum 25 photos)
    14. Personal Property Website (www.850ashlandave.com)
    15. Feature listing on homepage of personal website: (www.crystal-tran-real-estate.com, www.wilmette-homes-for-sale.com).
    16. Feature listing on Berkhsire Hathaway local website: www.KoenigRubloff.com.
    17. Feature listing on www.crystaltran1.com.
    18. Write blog submission on property & neighborhood amenities and include professional photos
    19. Create video tour.
    20. Create virtual picture slide tour.
    21. Optimize home on internet.
    22. Twitter submission (weekly).
    23. Facebook submission (weekly).
    24. Pinterest submission.
    25. Youtube submission.
    26. Feature home in local & city newspapers such as Wilmette Beacon, Winnetka Current, North Shore
    27. Expand text on Realtors.com,
    28. Over 100 real estate website submissions (KoenigRubloff, Realtor, Redfin, Zillow, Trulia, Yahoo, 18. Google, Hotpads, ect).
    29. Advertise Broker Tours and Open House on MLS and real estate websites.
    30. 2 Broker Tours (or agreement between Agent and Client, and when price is updated).
    31. 4 Open Houses (or agreement between Agent and Client, and when price is updated).
    32. Prepare mailing and contact list and send “Just Listed” postcards.
    33. Mail “Just listed” postcards to neighbors (1mile radius).
    34. E-mail new listing personal and corporate contact list.
    35. Create print and Internet ads with seller’s input.
    36. Distribute listing marketing flyers and brochure at Broker Tours and Open Houses.
    37. Professional sketched floor plan and 3-D virtual tour.
    38. QR (quick response) Smart Code.
    39. Place marketing brochures in all company agent mail boxes.
    40. Luxury Marketing (1.2 million and up) receive a customize plan. Each property receives a customized marketing plan.


  1. Coordinate showings with owners, tenants, and other Realtors®. Return all calls, weekends included.
  2. Live assistant will schedule all showings (rather than impersonal computer system).
  3. Accompany all showing appointments.
  4. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.
  5. Feedback e-mails/faxes sent to buyers’ agents after showings.
  6. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale.
  7. Review weekly Market Study.
  8. Place regular weekly update calls to seller to discuss marketing and pricing position.
  9. Weekly email update of showings, open house, and inquiries. (every client receives custom optimized open market plan, inquire for more information).
  10. Weekly internet insight report (how many buyers looked at your property online)
  11. Instant Market update (New, Sold, and Contingent) in your area.
  12. Promptly enter price changes in MLS listing database.


  1. Discuss possible buyer financing alternatives and options with seller.
  2. Obtain current mortgage loan(s) information: companies and loan account numbers.
  3. Verify current loan information with lender(s).
  4. Receive and review all offer to purchase contracts submitted by buyers or buyers’ agents.
  5. Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes.
  6. Counsel seller on offers. Explain merits and weakness of each component of each offer.
  7. Contact buyers’ agents to review buyer’s qualifications and discuss offer.
  8. Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible.
  9. Confirm buyer is pre-qualified by calling loan officer.
  10. Obtain pre-qualification letter on buyer from loan officer.
  11. Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date.
  12. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.
  13. Fax copies of contract and all addendums to closing Attorney or Title Company.
  14. When an Offer to Purchase Contract is accepted and signed by seller, deliver signed offer to buyer’s Agent.
  15. Record and promptly deposit buyer’s earnest money in escrow account.
  16. Disseminate “Under-Contract Showing Restrictions” as seller requests.
  17. Deliver copies of fully signed Offer to Purchase Contract to seller.
  18. Fax/deliver copies of Offer to Purchase Contract to selling agent.
  19. Fax copies of Offer to Purchase Contract to lender.
  20. Provide copies of signed Offer to Purchase Contract for office file.
  21. Advise seller in handling additional offers to purchase submitted between contracts and closing.
  22. Change status in MLS to “Sale Pending.”
  23. Review buyer’s credit report results — advise seller of worst and best case scenarios.
  24. Provide credit report information to seller if property will be seller-financed.
  25. Confirm verifications of deposit and buyer’s employment have been returned.
  26. Follow loan processing through to the underwriter.
  27. Collect and hold earnest money.


  1. Coordinate buyer’s professional home inspection with seller(s).
  2. Accompany home inspection to answer any questions that may arise.
  3. Review home inspector’s report.
  4. Explain seller’s responsibilities with respect to loan limits and interpret any clauses in the contract.
  5. Ensure seller’s compliance with Home Inspection Clause requirements.
  6. Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs.
  7. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed.


  1. Schedule appraisal.
  2. Accompany Appraisal
  3. Provide comparable sales used in market pricing to appraiser.
  4. Follow up on appraisal.
  5. Assist seller in questioning appraisal report if it seems too low.


  1. Contract is signed by all parties.
  2. Coordinate closing process with buyer’s agent and lender.
  3. Update closing forms and files.
  4. Ensure all parties have all forms and information needed to close the sale.
  5. Select location where closing will be held.
  6. Confirm closing date and time and notify all parties.
  7. Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining death certificates.
  8. Work with buyer’s agent in scheduling and conducting buyer’s final walk-thru prior to closing.
  9. Research all tax, HOA, utility and other applicable proration.
  10. Request final closing figures from closing agent (Attorney or Title Company).
  11. Receive and carefully review closing figures to ensure accuracy of preparation.
  12. Forward verified closing figures to buyer’s agent.
  13. Request copy of closing documents from closing agent.
  14. Confirm buyer and buyer’s agent has received title insurance commitment.
  15. Provide Home Owners Warranty for availability at closing.
  16. Reviews all closing documents carefully for errors.
  17. Forward closing documents to absentee seller, as requested.
  18. Review documents with closing agent (attorney).
  19. Provide earnest money deposit check from escrow account to closing agent.
  20. Coordinate this closing with seller’s next purchase and resolve any timing problems.
  21. Have a “no surprises” closing and present seller a net proceeds check at closing.
  22. Refer sellers to one of the best agents at their destination, if applicable.
  23. Change MLS listing status to Sold. Enter sale date and price, selling broker and agent’s ID numbers,



  1. Answer questions about filing claims with Home Owner Warranty Company, if requested.
  2. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied.
  3. Respond to any follow-up calls and provide any additional information required from office files.

If you’re planning to sell your home, buy a home or relocate to the North Shore Chicago Real Estate Agent, call me for expert local help. Contact

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Crystal Tran

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